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/ ABOUT
KNEE TABLE SEASON
THERE ARE A MILLION HOT DOG COMMERCIALS EACH SUMMER, EACH ONE DOING IT’S JOB OF SHOWING YOU A DELICIOUS GRILLED DOG. BUT HOW DO YOU STAND OUT IN THE SEA OF SUMMER SAUSAGE? WE NOTICED A BEHAVIOUR THAT WAS VERY SPECIFIC. EVERY SUMMER, CANADIANS PUT THEIR KNEES TOGETHER AND MAKE A LITTLE TABLE WHEN EATING HOT DOGS. ESPECIALLY WHEN TRYING TO BALANCE BIG JUICY ONES FROM SCHNEIDERS. AND THUS, EVERY SUMMER IS NOW KNEE TABLE SEASON.
// LAUNCHING KNEE TABLE SEASON
TO LAUNCH KNEE TABLE SEASON WE CREATED A SPOT
DEMONSTRATING THIS REOCCURING CANADIAN BBQ BEHAVIOUR.
Agency: Rethink
ONCE WE UNVEILED THIS BEHAVIOUR WE PROACTIVELY UNLEASHED THE
PERFECT ACCESSORY: THE KNEE TABLE CLOTH. WE CREATED A UGC CONTEST
FOR CONSUMERS TO ENTER TO WIN A KNEE TABLE CLOTH FOR A LIMITED TIME.
KNEE TABLE SEASON SAW THE HIGHEST SUMMER GRILLING ENGAGEMENT NUMBERS
THE BRAND HAD EVER SEEN. YOU COULD SAY IT WAS QUITE THE KNEE SLAPPER.