ONLIA INSURANCE
SAFETY OBSESSED
AT ONLIA, SAFETY IS THEIR OBSESSION. BUT MANY CANADIANS AREN’T AWARE OF
THE BRAND AT ALL LET ALONE HOW OBSESSED THEY ARE WITH SAFETY. WE CREATED
A SERIES OF QUIRKY CHARACTERS WITH VERY PARTICULAR, SOMEWHAT TOO EXTREME VIEWS ON SAFETY.THE CAMPAIGN ALSO DID DOUBLE DUTY AS A FULL REBRAND INTRODUCING THE BRAND AS A SERIOUS COMPETITOR WITH A DISTINCT VISUAL
POINT OF VIEW.
Role: Associate Creative Director / Art Director
Agency: DDB
// LAUNCH SPOTS
VISUAL WORLD
// COLOUR PALETTE
// WARDROBE AND CHARACTER BREAKDOWN
// PROP DETAIL
TEAM //
DIRECTOR: Pierre Dalpé
ACD / CW: Dan Szczepanek
ECD: Craig Ferguson
GAD: Laura Rodriguez
MANAGING DIRECTOR: Megan Hardisty
PRODUCERS: Megan Waychison, Francesca Marchese
PRODUCTION COMPANY: Someplace Nice
DOP: Vinit Borrison
PRODUCTION DESIGN: Andrew Morton
LINE PRODUCER: Adam McCloy
STYLIST: Stacy Troke
MAKE UP: Misty Fox
EDITOR: Brian Williams
COLOUR: Roslyn Di Sisto
AUDIO: The In-Laws