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BLUE MOON
MOON MODE COASTERS

IN THIS TIME IN HISTORY, PEOPLE ARE LOSING CONNECTION WITH EACH OTHER FASTER THAN EVER. WE PLAN FOR MONTHS TO MEET UP AND WHEN WE DO WE’RE LOCKED INTO OUR PHONES. SO BLUE MOON HAD A CHALLENGE, HOW DO WE GET PEOPLE TO CONNECT OVER A BEER THE WAY THEY DID BEFORE TECHNOLOGY?

 Role: Associate Creative Director / Art Director 
Agency: Rethink


// INTRODUCING MOON MODE COASTERS



// CASE STUDY



// DO NOT DISTURB
WE TURNED REGULAR BLUE MOON BAR COASTERS INTO DEVICES 
THAT PUT YOUR PHONE IN DO NOT DISTURB MODE WHEN PLACED ON TOP.












TEAM //
Director: Jake Killorn
ACD / CW: Justin Santelli
GCD: Fernando Hernandez
Designer: Zoe Boudreau
Strategy: Tanvi Swar
Account Director: Kiara Wilson
Account Executive: Dishant Verma
Producer: Meg Norton
 Vice President Marketing: Leslie Malcolm
Senior Brand Manager: Luca Gurafalo