/ SELECT WORK
/ ABOUT
ONTARIO BLACK HISTORY SOCIETY
IN CANADA, WE ONLY EVER LEARN HISTORY ONE WAY - FROM THE PERSPECTIVE OF PREDOMINANTLY WHITE MEN - EVEN THOUGH BLACK PEOPLE HAVE LIVED IN CANADA FOR OVER 400 YEARS. NOT ONLY DO WE KNOW SO LITTLE ABOUT THE BLACK PEOPLE THAT HAVE SHAPED OUR NATION IN ONTARIO, BLACK HISTORY WAS NOT EVEN A MANDATORY SUBJECT IN SCHOOL CURRICULUMS. SO HOW CAN WE SHOW CANADIANS THAT THIS NEEDED TO CHANGE?
Designer / Art Director / PR Strategist
Agency: DDB
// INTRODUCING BLACKED OUT HISTORY
// SPREADING THE WORD
MENTIONS OF BLACK STORIES WERE BEING TAUGHT IN SCHOOLS. OF THE 255 PAGES IN THE BOOK, ONLY 13 REMAINED.
WE CREATED A PSA TO TELL THE WORLD WHAT WE FOUND AND IT WENT VIRAL ON TWITTER.
PSA VIDEO
WE SENT THE REDACTED BOOKS TO POLITICIANS AND PRESS. THEY WERE USED AS A SYMBOL OF PROTEST IN PARLIAMENT BY THE NDP PARTY WHICH IS TECHNICALLY ILLEGAL IN CANADA.
// FRONT PAGE NEWS
THE CAMPAIGN ORGANICALLY MADE IT’S WAY TO THE FRONT PAGE OF THE TORONTO STAR VIA OUR GRASSROOTS PR CAMPAIGNING.
// IMPLEMENTING CHANGE
TEACHERS INCORPORATED THE BOOKS AS PART OF BLACK HISTORY LESSON PLANS ACROSS CANADA.
TEACHERS INCORPORATED THE BOOKS AS PART OF BLACK HISTORY LESSON PLANS ACROSS CANADA.